Do not drift from your mission statement.

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One of the most effective marketing tools we use is to give our customer a free embroidered item. You are probably asking yourself “that this is too expensive to use this type of marketing strategy. I can only tell you that it is cheaper than making a sales call.
Most distributors will give what is referred to as [...]

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Evergreen tree with a gradient sunset fill behind it.
Stitch count: 8296
Size: 3.34?
Format: Tajima DST
Click here to download free

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Don’t buy an embroidery franchise

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Every embroiderer needs a price list

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Are golf caps starting to look like NASCAR caps?
In watching the US Open I couldn’t believe the logos on golf caps. It seemed almost every major corporation was represented, the exception of maybe Hooters.  If you are in the embroidered cap business, its time to cheer since the more logos we sew, the more we [...]

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Contract embroidery is usually very low margins and providing anything extra besides embroidery can be costly. A lot of ASI people want you to count every single piece that they ship you from the vendor. They also want you to check for sizes and colors. There isn’t enough time in the day to count all [...]

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A great way to motivate employees is by providing them with a little extra ovetime in the year. The embroidery business is usually never steady and allowing your good employees to have some overtime is a win-win situation. Above is the Northwest Embroidery cap department showing off their checks with over 40 hours of overtime.

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