Do not drift from your mission statement.
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Entries from June 2008
Promotional Products
Posted by Jim on June 30, 2008
Free Embroidered Apparel
Posted by Jim on June 29, 2008
One of the most effective marketing tools we use is to give our customer a free embroidered item. You are probably asking yourself “that this is too expensive to use this type of marketing strategy. I can only tell you that it is cheaper than making a sales call.
Most distributors will give what is referred to as [...]
Posted in Marketing Strategies No Comments »
6/27/08 Design of the Week: Tree and Sunset
Posted by Scott on June 27, 2008
Evergreen tree with a gradient sunset fill behind it.
Stitch count: 8296
Size: 3.34?
Format: Tajima DST
Click here to download free
Posted in Design of the Week No Comments »
Cash Flow
Posted by Jim on June 25, 2008
ask for the credit card before accepting an order to improve cash flow
Posted in Accounting, Shop Talk No Comments »
Embroidery Franchises A Bad Deal
Posted by Jim on June 23, 2008
Don’t buy an embroidery franchise
Posted in Embroidery News No Comments »
Price Lists
Posted by Jim on June 20, 2008
Every embroiderer needs a price list
Posted in Marketing Strategies, Selling Tips No Comments »
Tajima vs SWF embroidery machines
Posted by Jim on June 20, 2008
We recently requested a quote for a new 8 head embroidery machine. We received two quotes which were almost $10,000.00 different. This was for a machine we are going to use for cap embroidery. I don’t want to mention names but we are going with brand X. We bought 3 brand X’s three years ago, [...]
Posted in Industry Trends No Comments »
Where’s my money?
Posted by Jim on June 17, 2008
Are your customers becoming slow to pay? When should you get concerned?
The easiest no-interest loan a company can obtain is to just not pay their suppliers on time. An extra 30 days without the expense of interest can really add up for companies with large accounts payable balances. Don’t put yourself on the giving end because you’re letting your customers [...]
Posted in Accounting No Comments »
Golf Shirt Embroidery
Posted by Jim on June 16, 2008
Did you see Rocco Mediate? How many logos and hat pins was he wearing? How much is he earning on sponsorships? Next year will we see Tiger wearing embroidery for a famous beer?
You might be wondering, where is the correct placement for a sponsor’s embroidered logo on a golf shirt? The most valuable location is the [...]
Posted in Shop Talk No Comments »
Golf Tournament Fundraiser Caps
Posted by Jim on June 15, 2008
Are golf caps starting to look like NASCAR caps?
In watching the US Open I couldn’t believe the logos on golf caps. It seemed almost every major corporation was represented, the exception of maybe Hooters. If you are in the embroidered cap business, its time to cheer since the more logos we sew, the more we [...]
Posted in Marketing Strategies No Comments »
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